COMPASS GROUP FRANCE HEADQUARTER, MORE THAN JUST SIGNAGE, A FIRST LINK OF CORPORATE COMMUNICATION !
Compass Group France commissioned the retail design agency Market Value to create the signage of its new headquarter offices.
Because of this move to the new premises of Smart Up real estate complex in Chatillon, the project was launched early 2017.
The agency’s parti-pris was to rely upon a genuine history of the group: Based on its DNA and specificity of its expertise and teams, Market Value worked on communicating the values of Compass group, whose heart and fueling energy is « FOOD”.
Hence, how to translate this idea in the new offices ? Through energy on every level !!!
Scattered over 4 floors- in the meeting rooms, offices, conviviality areas, kitchen, toilets, photocopy area, etc… a graphic and semantic territory where human being and Compass core business underlines the uniqueness of the Group.
A final result full of dynamism and aligned with the group strategy.