LES OPTICIENS MUTUALISTES TAKE ACTION WITH MARKET VALUE …
Market Value, the Retail Design agency led by Philippe de Mareilhac, wins the pitch for Les Opticiens Mutualistes, a network of opticians run by mutual health insurance organizations.
– Proclaiming its uniqueness by insisting on the mutualist spirit
– Becoming a major innovator in opticianry again by embodying strong defining societal values
…are the brand’s main challenges.
Market Value gives a new reading of mutualism and gives it a new impetus through a professional concept rolled out in 173 outlets: Collaborative Opticianry.
A new identity is created to illustrate the concepts of openness to others, and dialog, and the idea of a new point of view. It also strengthens the human aspect of the brand by showcasing the LOM acronym (which is phonetically identical to “the man” in French).
A new 3-step customer journey has been designed to fit this approach: giving rhythm, sharing without compartmentalizing is key to a successful customer relationship:
Welcoming: a real welcome desk to understand the customer’s personality, lifestyle, and needs.
Sharing: a large collaborative table to share, put customers at ease, and help them choose eyeglass frames.
Co-building: smaller, more private parlors to co-build a final product perfectly adapted to each individual’s visual health.
The brand’s values are also supported by a number of other initiatives, such as connecting the workshop and the store, a cleaning station for glasses, and the recycling of frames.
Les Opticiens Mutualistes
Responsible, supportive, transparent and collaborative.