Palais des Thés opens a new experiential space at le Printemps department store with retail design agency Market Value

marketvalue · March 19, 2018 · News · 0 comments

 

For the opening of the Parisian tea house concession in Le Printemps’ new food hall, very much designed like a concept store, the task of Team Créatif group’s Retail Design agency was to convey the personality of Palais des Thés: a brand with a high level of expertise, yet accessible, that aims to popularize tea-tasting.

The 15-square-meter concession showcases many refined details specific to the brand, such as the fine craftsmanship of the display table side panels. Using two superimposed sheets of metal, glossy and matte black, the panels are embossed with a tea leaf pattern, the brand’s symbol.

With the amber acrylic sheet set behind the smelling samples, customers enter a universe that appeals to all senses: they can admire the various types of tea, the colorful blends, and smell the different aromas.

The brand’s iconic green tins, displayed in the bookcase, are very eye-catching, making Palais des Thés stand out within the Printemps du Goût space.

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