Create an architectural concept that:
• Reveals the brand’s personality and regional culture,
• Brings together several ambiences to respond to different consumption times,
• Ensures easy deployment when opening new franchises.
• A social place where good food and healthy living are at the heart of the concept,
• An architecture that is in line with and promotes the brand’s DNA,
• Smart and agile furniture (e.g. a billiard table is used as somewhere to have lunch).
Strategy, logotype, graphic territory, architectural concept, AMO.
89 rue de Monceau
75008 PARIS
France