Create an architectural concept that:• Reveals the brand’s personality and regional culture,• Brings together several ambiences to respond to different consumption times,• Ensures easy deployment when opening new franchises.
• A social place where good food and healthy living are at the heart of the concept,• An architecture that is in line with and promotes the brand’s DNA,• Smart and agile furniture (e.g. a billiard table is used as somewhere to have lunch).
Strategy, logotype, graphic territory, architectural concept, AMO.
89 rue de Monceau75008 PARISFrance