Creation and deployment of the new dental surgery concept for the VYV group in response to a key customer insight: the very idea of going to the dentist creates anxiety.
• A unique journey and layout: “here, you even smile beforehand”
• Expert but also welcoming spaces,
• The waiting room becomes a relaxation room with comfortable armchairs and a playlist chosen by the patient.
Graphic territory, architectural concept, customer journey and experience, deployment.