Revamping of the brand’s visual identity and store concept to:• Expand its clientele by recruiting a younger target group and private individuals,• Place human contact and advice at the heart of the customer journey.
• A differentiating visual identity with a powerful façade concept, • A customer journey that highlights the brand’s different universes and the experts’ counters. • The reuse of some of the materials to ensure control over investment.
architectural concept, visual identity, customer journey and experience, technical development.
89 rue de Monceau75008 PARISFrance