ESPACE ÉMERAUDE

The farmer spirit

strategy:

Revamping of the brand’s visual identity and store concept to:
• Expand its clientele by recruiting a younger target group and private individuals,
Place human contact and advice at the heart of the customer journey.

solution:

• A differentiating visual identity with a powerful façade concept,
A customer journey that highlights the brand’s different universes and the experts’ counters.
The reuse of some of the materials to ensure control over investment.

expertise:

architectural concept, visual identity, customer journey and experience, technical development.

the
farmer
spirit

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