EVERSO

The second-hand concept store

strategy:

Creation of the city centre concept for the EasyCash suburban network
• Target a new city-dwelling clientele with a second-hand high-tech and luxury goods offering.
Include the customer in a new, more responsible consumption logic.

solution:

• A library-store where the customer can spend time looking and unearth rare gems.
An original visual identity that marks a radical departure from the sector’s usual codes.
A coherent and outstanding CSR approach: furniture made in recycled wood from the Valdelia recycling sector, floor and counters in linoleum, etc.

expertise:

Strategy, logotype, graphic territory, architectural concept, customer journey and experience, project management assistance.

AN OUTSTANDING CSR
APPROACH

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