GRAND OPTICAL FLAGSHIP

The department store for visual health

strategy:

Define the new architectural concept of the Champs Élysées flagship:
• Preserve the brand’s DNA and attract customers on this major avenue,
Revamp the customer journey,
Embody the brands’ know-how and expertise in visual health.

solution:

Our position:
• A magnificent and elegant ground floor devoted entirely to promoting products, original thematic spaces similar to Sport and Luxury shop-in-shops,
• A unique 1st floor that places the customer relationship at the heart of the process, devoted entirely to services, where customers are received in a peaceful and welcoming atmosphere.

expertise:

strategy, architectural concept, customer journey and experience, technical development, project management assistance.

THE DEPARTMENT
STORE SPIRIT

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