LE SLIP FRANÇAIS

Conquering physical commerce

mission:
Le slip Français wants to branch out into retailing in order to develop its omnichannel dimension and be closer to its community
RESPONSE:
An architectural concept that faithfully embodies its DNA and its unique know-how:
• A physical depiction of the brand’s graphic universe and tone
• A customer journey and experience that embodies its “sassy” side.
expertise:
Strategy, architectural concept, graphic territory, customer journey and experience, merchandising, deployment.
N.B. :
Grand Prix du Stratégies du Design 2018

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