UNE HEURE POUR SOI
The perfume-institute brand
of the E.Leclerc group
strategy:
Creation and deployment of the new store concept which:
• creates a conciliatory space that promotes the two universes (perfumery and institute)
• offers a global and qualitative customer experience.
solution:
• An architectural concept that perfectly combines expertise and sensoriality
• A salon based on experiences/relationships where products can be tested in good conditions and where it is possible to relax and unwind before a treatment at the institute.
expertise:
Logotype, graphic territory, architectural concept, customer journey and experience, merchandising, deployment.
GET COMFORTABLE !
AND TEST
MAKE UP
IN AUGMENTED REALITY
