L'USINE ROUBAIX

Advantail Group

mission:

Creation of the outlet’s new visual identity and the signage universe

RESPONSE:

• A proprietary and impacting visual identity inspired by the building’s industrial architecture
• A signage ecosystem taken from the graphic territory, creating a clearly defined and coherent path.

expertise:

Logotype, graphic territory, signage.

a monogram
inspired
by architecture
and an invitation
to explore
and discover

LES SIÈGES SOCIAUX DU GROUPE TOTAL

la ruche qui dit oui !

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