RAYON VINS E.LECLERC

Wine as I like it

strategy:
Creation of the wine shelves’ new graphic and architectural identity to encourage loyalty among existing customers and recruit new customers.
solution:

• Creation of a non-linear shelving display ensuring the promotion of the different product offerings.
• A seamless retail journey punctuated with memorable experiences.

expertise:
Graphic territory, architectural concept, customer journey and experience, merchandising, deployment

Backlit display cabinets
to ensure a better segmentation
of the offering

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lcl

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